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Posts Tagged ‘Communication’

Market research is any organized effort together information about markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.

Market research, includes social and opinion research and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making

Introduction to Market Research

Good instincts and intuition certainly play important roles in business. But gut feelings about your customers’ needs and preferences aren’t enough. If you want to minimize risk and improve your chances of success, you need sound and objective data. That’s where market research comes in. Read the rest of this entry »

Hosted Call Accounting (sometimes referred to as web call accounting) is a fully managed Software as a Service (SaaS) alternative to purchasing hardware and software and expending internal resources. These services can be strictly for basic incoming and outgoing telephone call tracking from a PBX system or all encompassing of the entire communication ecosystem.  Some companies offer complete outsourcing services for remote polling, authorization code billing, charge-back, network planning, traffic analysis, carrier/service comparisons, SIP / IP PBX reporting, voice mail, call center, auto attendant, mobile tracking, internet usage and more. Read the rest of this entry »